Joy Dabeet is the Chief Marketing Officer at amana. Leveraging her 15 years of industry experience, she steers every facet of amana’s marketing strategy and implementation.

A key aspect of Joy's responsibilities is to strengthen amana's position as the leading neobroker; scaling the brand and driving its growth across the region. As a data-driven marketer, she runs a fully in-house marketing team which includes performance marketing (acquisition, CRM, SEO, data analytics), brand communications, content creation and design. Her team’s data and performance analysis also support other departments from sales and customer service to operations and finance.

Before joining amana, Joy was the Regional Marketing Manager for MENA at Amazon as part of the team that launched Amazon in UAE, KSA and EGY. Prior to that, she led multiple marketing teams through innovation and brand change, including Dubai's Road and Transport Authority (RTA) and Aramex.

Joy is based in Dubai, where she lives with her husband and daughter. She is passionate about all things science and was a genetic engineer before pivoting into the world of marketing. When she isn’t at the office, Joy can be found running, playing tennis or enjoying a good book. She is an open-water diver, certified meditation instructor, and most recently, licensed Competent Crew.